Adviser to CROs, CEOs, & Boards
Uni lecturer and researcher in Montréal & HongKong
Disrupter-in-Chief when it comes to credibility, influence, persuasion, and propaganda
BA (Summa cum laude), Psychology - Canada
MA, Business Communication - Canada
MBA, Int'l Marketing and Economics - Beijing
PhDc, Business Admin and Gov Studies - Macao
At the forefront of Reputation Management, my approach is rooted in cutting-edge RepTech and the strategic management of intangible assets. With a focus on innovation, I've honed a deep understanding of the economics behind reputation and how to maximize ROI for organizations
In my current role, I lead efforts to pioneer reputation management solutions that yield tangible results. My work involves leveraging educational technology EdTech and generativeAI to empower businesses, ensuring their reputation is an asset that drives their impact. Through collaboration with experts around the world, my team and I are setting new benchmarks in the RepTech sector