Adviser to CROs, CEOs, & Boards

Uni lecturer and researcher in Montréal & HongKong

Disrupter-in-Chief when it comes to credibility, influence, persuasion, and propaganda

BA (Summa cum laude), Psychology - Canada

MA, Business Communication - Canada

MBA, Int'l Marketing and Economics - Beijing

PhDc, Business Admin and Gov Studies - Macao

At the forefront of Reputation Management, my approach is rooted in cutting-edge RepTech and the strategic management of intangible assets. With a focus on innovation, I've honed a deep understanding of the economics behind reputation and how to maximize ROI for organizations

In my current role, I lead efforts to pioneer reputation management solutions that yield tangible results. My work involves leveraging educational technology EdTech and generativeAI to empower businesses, ensuring their reputation is an asset that drives their impact. Through collaboration with experts around the world, my team and I are setting new benchmarks in the RepTech sector